Embracing Accountability: The Power of “That’s on Me”

In today’s world, it’s easy to feel overwhelmed by the enormity of global challenges—leaders prioritising capitalism over humanity and the environment, corporations ignoring pleas for sustainable practices, and the pervasive drive for consumption overshadowing pressing global issues. Many of us feel powerless, as if our individual actions don’t matter in the face of such massive challenges.

However, I’ve discovered a powerful tool that has helped me shift this perspective: the phrase “that’s on me.” This isn’t about self-blame; rather, it’s a powerful exercise in recognizing our role and potential influence in any given situation. By saying “that’s on me,” we can unpack how we play a part, not to shoulder the blame, but to empower ourselves to be part of the solution.

So, how can we apply this mindset to our lives and consumption habits?

We must remember that as consumers, we hold significant power. Every dollar we spend is a vote for the kind of world we want to live in. Our choices—what we drive, what we purchase, what we eat, watch, and consume—all contribute to the larger picture.

This realisation is incredibly liberating. By recognizing our own power, we can take back control and collectively drive change. Supply responds to demand, and as consumers, we can demand better. This doesn’t absolve corporations and leaders of their responsibilities; they must still be held accountable for their actions and inactions. However, by acknowledging our influence, we can amplify our collective strength to drive meaningful change.

So, my fellow consumers, I pose this question to you: Are we ready to take back the power and come together to create a better world? Each small, intentional choice we make adds up, influencing markets, policies, and ultimately, the future. By embracing the “that’s on me” mindset, we not only acknowledge our role but also harness our collective strength to drive meaningful change.

Let’s shift our perspective from feeling powerless to recognizing our influence. Let’s vote with our dollars, support ethical practices, and hold those in power accountable. Together, we can transform our collective overwhelm into collective action, creating a world that reflects our values and aspirations.

Warm regards,


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